Free plan
Basic Plan
Perfect for individuals and small teams getting started with UTM link management.
$0.00
Get started Included features
- 100 UTM Links
- UTM parameter templates
- Up to 2 team members
- Email support
- Unlimited Clicks on Direct UTM Links
- Free plan, no card required
- Presets & naming rules
- Custom short domains
- Country, device & browser analytics
- CSV import & export
Link builder
Clean links, every time.
Typos and mixed casing split your reports. UTM Link applies your team’s presets as you type, so every campaign lands in one tidy row.
- Presets fill source, medium, and campaign
- Rules mark parameters required, hidden, or prohibited
- Short link and QR code from the same form
Create UTM linkTry it · sample data
Your tracked link
https://example.com/spring-sale?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale_2026
Lowercase, consistent naming applied
How a UTM link works
Five fields, one clean link.
A UTM link is your normal URL plus up to five tags. Google Analytics reads them to tell you which campaign sent each visit. The values are case sensitive, so Email and email count as two different mediums.
https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale&utm_term=utm_builder&utm_content=hero_button
- utm_source
- Who sent the visit
- Required
- utm_medium
- The channel type, used by GA4 to group traffic
- Required
- utm_campaign
- The campaign or promotion
- Required
- utm_term
- The paid keyword
- Optional
- utm_content
- Which ad or link in the campaign
- Optional
Everything in one workspace
Built for teams that ship campaigns.
Everything you need to plan, tag, share, and measure links, without juggling spreadsheets and shorteners.
Governance rules
Decide what every link must include, at workspace, team, or project level. See how naming rules work
utm_sourceRequired
utm_mediumRequired
utm_termHidden
utm_idProhibited
Custom domains
Short links on a domain your audience recognizes.
go.yourbrand.comVerified
CNAME → utmlink.net
Click analytics
Countries, devices, and browsers for every custom-domain link.
United States42%
Germany24%
United Kingdom18%
India11%
Illustrative sample data
Teams & projects
Invite teammates, assign roles, and group links by project.
Marketing team5 members
Spring launch24 links
Partner program11 links
QR codes
Download a QR code for any link, ready for print and events.
CSV import
Bring existing links over in bulk instead of re-typing them.
Export data
Take links and click data into your own reports.
How it works
From URL to report in three steps.
Set it up once. After that, every link your team creates follows the same rules.
- 01
Set your conventions
Create presets and naming rules once for each team or project.
- 02
Build links in seconds
Pick a preset, paste a URL, and get a clean tracked link, short link, or QR code.
- 03
See what drives clicks
Follow clicks by country, device, and browser, then export the results.
Why switch
Retire the UTM spreadsheet.
Spreadsheets break when more than one person builds links. UTM Link keeps one source of truth for the whole team.
SpreadsheetUTM Link
Consistent naming
Required parameters
Short links & QR codes
Click analytics
Team roles & projects
Branded domains
Pricing
Start small. Go further.
Choose the plan that fits your campaigns. Start free and upgrade when your team grows.
RecurringPopular
Professional Plan
Ideal for growing businesses that need custom domains and branded links.
$5.00/ month
Get started Included features
- UTM templates
- Up to 5 team members
- 3 Custom domains
- Unlimited UTM Links
- 10K branded links
Recurring
Business Plan
For large organizations requiring unlimited resources and premium support.
$99.00/ month
Get started Included features
- Up to 20 team members
- Custom domains (15 included)
- UTM templates
- Unlimited UTM links
- 100K branded links
FAQ
Questions, answered.
Can’t find what you need? Read the docs or contact the team.
Is there a free plan?
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Yes. The Basic plan is free and includes 100 UTM links, UTM parameter templates and up to two team members. No card is needed to start.
What is a UTM link?
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A normal URL with tracking parameters added, such as utm_source, utm_medium and utm_campaign. Analytics tools read them to tell which campaign sent each visit.
Are UTM parameters case sensitive?
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Yes. Google Analytics reports utm_source=Google and utm_source=google as two different sources. UTM Link can lowercase every value as you type, so your team can't split a campaign by accident.
Does UTM Link work with Google Analytics 4?
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Yes. The links use the standard UTM parameters, so GA4 picks them up with no setup and shows them in the Traffic acquisition report as session source, medium and campaign.
Can I shorten a UTM link?
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Yes. Pick a domain when you build the link and you get a short link that redirects to the full UTM URL and counts each click. Paid plans let you use your own domain, such as go.yourbrand.com.
Do UTM parameters affect SEO?
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Not when you use them on links from other places, like emails, ads and social posts. Keep a canonical tag on your pages pointing to the clean URL, and don't add UTMs to your own internal links: they restart the visit with a new source in analytics.
Can I create UTM links in bulk?
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Yes. Paste several URLs into the builder to tag them all with the same parameters, or import links from a CSV file. You can export links and click data whenever you need them.
Can I use my own domain?
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Yes. Paid plans include custom domains. Add a CNAME record at your DNS provider and UTM Link verifies it for you.
Does it replace Google Analytics?
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No. UTM Link builds and organizes the links your analytics tool reads, and adds its own click analytics for short links.